As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.

The ASEAN region's growing demand, combined with geographic proximity that reduces transportation costs, creates a substantial competitive edge for Vietnamese enterprises.

In recent years, with increasing cultural exchanges, Muslim tourists have been visiting Vietnam, and Hanoi in particular, in growing numbers.

Muslim tourism has become a global trend and is playing an increasingly vital role in many countries' tourism sectors, said Dr. Trinh Thi Thu Ha, Rector of the Hanoi College of Commerce and Tourism.