Jennie, a member of global sensation BlackPink, has set social media abuzz with her latest music video, Zen.

The MV showcases the singer in three unique outfits crafted by Vietnamese designers Lim Feng (real name Phung Ai Nguyen) and Dylan (Phung Quang Dat), highlighting the rising influence of Vietnam's fashion industry.

A surprise global hit

Released without prior announcement, Zen is an entirely new track that had not been teased or made available on digital platforms. Within just two days, the MV garnered over 11 million views on YouTube and attracted hundreds of millions of plays across other platforms.

The song’s dynamic and powerful melody provides Jennie with an opportunity to showcase her vocal strength and explore new musical styles.

In the MV, Jennie sports various bold looks, including three standout pieces from the Vietnamese fashion brand led by Lim Feng and Dylan.

Pad Top: Inspired by hockey player uniforms, this top features structured shoulder padding for a commanding yet chic aesthetic.

Rec Mini Skirt: A pleated, bow-inspired tennis skirt in vibrant green, from the Bodega Revisited Fall 24 collection introduced in January 2024. According to Lim Feng, this design aims to exude confidence and energy.

Mini Pants: Black, body-hugging pants with intricate cut-outs to accentuate Jennie’s legs, part of the Feng System Resort 24 collection.

Lim Feng and Dylan’s brand focuses on edgy, personality-driven styles that emphasize individuality.

Lim Feng and Dylan have steadily built a reputation in Vietnam’s fashion industry, dressing celebrities such as supermodel Thanh Hang, singers Wren Evans and Mono, and rapper MCK. Their bold and innovative designs continue to gain traction among both domestic and international audiences.

Jennie’s choice to feature Vietnamese designs in her MV is a significant milestone, bringing Vietnamese fashion to the attention of a global audience.

Tuan Chieu