After a series of frenzied livestream sessions that brought billions of dong, many TikTokers with millions of followers have removed their shopping carts from their channels.

The phenomenon of monks livestreaming to sell products should be viewed carefully, experts say. Without clear limits and guidelines, this could easily lead to a backlash.

Vietnam is launching an ambitious program to equip 20 million young people with livestreaming skills, aimed at advancing the nation’s digital economy and fostering social responsibility.

While experts agree that livestreams must be considered a career, they are still debating about whether to control livestreams by granting licenses or certificates to KOLs (key opinion leader).

Livestreaming could be considered a profession, but the need for licenses or certifications for KOLs depends on the field, experts suggest.