With abundant resources, a vast market, and complete infrastructure, HCM City is well-positioned to transform into a multi-destination, modern, and sustainable tourism hub, both nationally and regionally.

Cross-border tourism and trade through the Huu Nghi International Border Gate in northern Vietnam are showing a significant recovery, with passenger traffic rising by 16% in the first half of 2025 compared to the same period last year.

The Co To special zone in northern Quang Ninh province officially launched its “Co To Digital” application on July 9, marking a significant step forward in its digital transformation efforts.

With record-high international arrivals in early 2025, Vietnam’s tourism sector is set to replan its national tourism landscape, focusing on sustainability and regional linkages.

Phu Quoc’s rise to global luxury fame continues as the island was recently named among Travel + Leisure’s Top 10 Best Islands in Asia-Pacific, securing third place and becoming Vietnam’s only representative in the prestigious 2025 Luxury Awards.

Vietnam led the region with a 30% increase in international arrivals compared to Q1 2024, and ranked second in terms of recovery rate, with a 34% rise over the same period in 2019.

Hanoi’s Department of Tourism has introduced a series of new attractive tourism products, aiming to make a strong breakthrough during the National Day (September 2) holiday, and accelerate growth through the end of the year.

The H1 figure stood at 49% of the full-year target of 22-23 million tourists, but it should be noted that the peak international tourism season in Vietnam lasts from October to March.

Vietnam is becoming a stop for international tours, with mega concerts by global stars such as BLACKPINK, Westlife, and G-Dragon drawing tens of thousands of fans in Hanoi and Ho Chi Minh City.

With a view to fostering rapid and sustainable tourism growth, Vietnam is professionalising its promotion strategy, focusing on digital technology and market diversification.

Over 50 Vietnamese and Japanese travel firms and tourism authorities gathered at a tourism promotion seminar in Hanoi on July 2.

HCM City’s Department of Tourism officially launched its 2025 summer tourism stimulus programme on July 1, unveiling a series of cultural and culinary experiences aimed at reinforcing the city’s image as a vibrant, welcoming and diverse destination.

Localities like Ha Nam, Nam Dinh, and Ninh Binh, when reorganised, could form a new growth pole, leveraging their combined potential in ecological, historical, and spiritual tourism.

A quick search for “Vietnam is calling” on TikTok reveals a myriad of clips capturing the excitement of visitors setting off for Vietnam.

During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.

Across Vietnam, many localities are accelerating the use of digital tools in tourism promotion. Historical and cultural sites in Hanoi have been digitised and integrated into digital platforms.

With ambitions to host 25–30 million international tourists and contribute 36 billion USD to GDP by 2030, Vietnam’s tourism industry is on the cusp of significant growth.

With direct air service from Dubai launching in June, Da Nang aims to attract luxury travelers from the Middle East through Halal-friendly services and infrastructure.

Hanoi’s tourism sector continues to show strong momentum this year, recording an estimated 12.77 million visitor arrivals in the first five months, a 10.9% increase year-on-year.