Farm tourism, a unique blend of rural retreats and hands-on countryside experiences, is gaining traction across Vietnam and beyond.

Vietnam recorded more than 7.67 million international tourist arrivals between January and April, marking a 23.8% increase compared to the same period last year, the Vietnam National Authority of Tourism said on May 6.

Nationwide, average occupancy rates at tourist accommodation facilities reached around 70%, with figures surpassing 80% during the first days of the break.

A Hmong leader’s vision turned Sin Suoi Ho into one of Vietnam’s most successful rural tourism models.

Promoting nature-based tourism linked to wildlife conservation is believed to be essential for sustainable development in the near future.

Muslim tourism has become a global trend and is playing an increasingly vital role in many countries' tourism sectors, said Dr. Trinh Thi Thu Ha, Rector of the Hanoi College of Commerce and Tourism.

With nearly 2 million visitors and USD 281 million in revenue, HCMC led nationwide holiday tourism.

The year 2025 is expected to mark a significant turning point for tourism in Central Vietnam, as localities in the region simultaneously roll out large-scale, strategic initiatives aimed at redefining cultural experiences for holidaymakers.

Hanoi’s new Military History Museum, built at a cost of $100 million, has sparked an unprecedented wave of public interest, redefining how museums attract visitors in Vietnam.

Ho Chi Minh City – the centre of the southern region – has nearly 190 ranked historical and cultural relic sites, many of which are closely linked to the resistance war against US imperialists.

Vietnam is considering offering visa waivers to more high-potential tourism markets as many travel firms have proposed the policy to attract more tourists.

Vietnam is outshining Thailand as Indian travelers seek luxury, value, and cultural compatibility.

In 2024, more than 3.7 million Chinese visitors traveled to Vietnam, a 114% jump from 2023. The first quarter of 2025 alone saw nearly 1.2 million Chinese visitors, up 78.3% from last year.

With just $200 a month, AI tools are reshaping the way travel firms operate, raising questions about human job security.

The proposal to merge Lam Dong, Binh Thuan, and Dak Nong provinces into a single administrative unit, tentatively named Lam Dong, has sparked widespread public interest.

From plastic in Ha Long Bay to green gaps nationwide, experts urge immediate reform in Vietnam’s tourism model.

Vietnam welcomed over 6 million international tourists in the first quarter—the highest number ever recorded. Photo: Hoang Ha

As international travelers prioritize sustainability, Vietnam’s tourism sector is urged to rapidly adopt green practices.

To capitalise on early-year success, various destinations are rolling out engaging programmes to attract visitors.