Electric motorbikes of all price points are flooding the Vietnamese market, but Chinese-made budget models are seeing declining demand as consumers increasingly prioritize branded, high-quality options.

At retail locations across Hanoi, electric scooters are available in two main price segments: budget models under USD 800 and mid-range options between USD 800–1,600. Some models are priced as low as USD 400, typically using lead-acid batteries to cut costs.

A salesperson in Ha Dong revealed that most scooters in the low-end range, priced between USD 400–600, are from Chinese manufacturers. These compact models have a top speed below 50 km/h and are popular among students and those with basic city travel needs.

Despite claims that these scooters meet safety standards and come with warranties (three years for motors, one year for batteries), skepticism remains. Due to their low prices, questions about quality persist, especially when compared with domestic brands.

At another store on Ton Duc Thang Street, a staff member showcased eye-catching models priced around USD 600 and affirmed that all units have clear origin documentation. However, consumer preferences are shifting. "Cheap Chinese models are slower sellers now. Shoppers are moving toward well-known brands that offer better warranties and after-sales service," the salesperson noted.

For customers seeking better aesthetics and features, mid-range models priced from USD 800–1,600 often come equipped with lithium-ion batteries, offering higher performance and longer lifespans.

To avoid substandard products, consumers are advised to buy from authorized or reputable dealers that provide clear warranty policies and product support.

Domestic electric bike brands expand market share

Vietnamese brands are increasingly dominating the electric motorbike market. VinFast leads with the most extensive network of showrooms across Hanoi, offering products that range from around USD 500 to over USD 2,000. Their wide selection caters to students, office workers, and premium customers alike.

Other domestic players include Pega, Datbike, DK Bike, and Anbico. Pega offers budget to high-end models, with prices starting around USD 600 and reaching USD 1,650. DK Bike and Anbico focus on budget and mid-range categories, with models priced between USD 600–1,000.

Several Chinese manufacturers such as Yadea, Dibao, and TAILG are still present in the Hanoi market. Yadea has a notable retail presence and targets the entry to mid-tier segment.

The competitive landscape has benefited consumers with broader choices and enhanced services. "I just bought an electric bike for commuting. It cost half as much as a gas-powered scooter," said Huyen Trang, an office worker. "The after-sales service is great. They even have an app to track maintenance and service schedules."

Authorities crack down on fake electric motorbikes

Despite market growth, concerns remain over counterfeit and poor-quality electric scooters. Recently, Hanoi’s Economic Police Department launched a criminal investigation into the production and sale of counterfeit electric motorbikes.

Authorities warn that substandard electric scooters pose safety risks to consumers and disrupt the legitimate market. Shoppers are urged not to buy or use e-bikes lacking origin documentation, official invoices, or brand labels.

Duy Anh