A dual approach of cultural recognition and regional development is key to policy success.

From conical hats to wedding songs, ethnic heritages continue to thrive in Ha Giang.

This fragrant black rice cake is an irreplaceable part of the seventh lunar month celebration in Lang Son.

In Nam Giang’s highlands, the Gie Trieng people preserve their identity through age-old crafts, from handwoven skirts to symbolic wedding baskets.

For generations, the Chut ethnic group has observed the Giang Son ceremony to seek blessings from the land and forest spirits. The ritual, which involves offerings, sacred prayers, and a unique purification process.

Once unable to read his own language, Ha Nam Ninh is now the leading expert in Thai script preservation in Thanh Hoa.

Brocade making has been central to the culture of ethnic minorities in Vietnam for thousands of years.

Sweeping away ghosts from the village is a traditional ritual of the Phu La ethnic people, with the wish to have peace, a good harvest, and good luck.

The rain praying ritual is a folk belief practice of the X’tieng ethnic minority in Bu Dang district, Binh Phuoc province.

When the rice is about to be harvested, the Tay people in Tuyen Quang province hold a festival celebrating pounded com (young sticky rice).

The online museum platform Google Arts and Culture has officially launched an exclusive site for Việt Nam called ’Vibrant Vietnam’ said the Vietnam National Authority of Tourism (VNAT).

Women of the Red Dao ethnic group in northern Cao Bang province wear indigo clothes adorned with colorful embroidered images.

Sà Típ Festival begins with the ritual offering, which is then followed by the activities of drinking rice wine, enjoying the feast and dancing to the rhythms of the drums and gongs.

As Tet approaches, the festive atmosphere covers every corner of Vietnam. Each ethnic group has its own way of celebrating in terms of timing, rituals, customs and cuisine, creating a colourful panorama in the tapestry of national Tet celebrations.

The unique headscarves worn by the ethnic Si La women serve as a sign of their fidelity and devotion to the married life.

This traditional folk festival honours the ethnic and cultural identity, and promotes the historical, cultural and tourism potential of the two communes to domestic and international tourists.

The Nung An ethnic people in the northern mountainous province of Cao Bang have preserved their unique craft of making conical hats for years.

A group of Vietnamese youth has launched a meaningful project to store traditional weaving patterns of ethnic minorities via digital tools.

Collective efforts have been made to rekindle the ancient craft of Ê Đê handloom weaving.