Luong Viet Hieu, a student ar the Hanoi University of Transport, is one of many young people creating personal websites with id.vn domains. He said having the site helps build a professional, standout image when seeking job opportunities.

Owning a personal website with a unique domain, Hieu not only has a platform to showcase skills, experience, and personal projects, but also can impress recruiters in shaping a personal brand.

“Having an id.vn domain isn’t just about creating a personal website; it’s how I demonstrate proactivity and commitment to my growth path. In the digital age, where everything is searchable and evaluated online, building an online space to position myself is a huge advantage. It helps me stand out to recruiters and reflects a goal-oriented, progressive mindset,” Hieu explained.

Contrasting the difference before and after having a personal website, Hieu said he was once rejected for a job fir which he was qualified just because his CV didn’t pass the initial screening. A traditional CV, limited in scope, couldn’t fully convey what he wanted to present to employers.

After he built a website, Hieu could attract higher attention from employers with more information, from personal projects and products to blogs and research work. All the information can be displayed on one page. 

Hieu believes that owning a personal website with an id.vn domain is the first step to build a personal brand in the digital space.

Lam Nguyet Truc, who is studying economics at the University of Economics HCM City, said she has her own id.vn domain website to freely express her perspectives online.

She said owning a personal website with an id.vn domain is like having a comprehensive online portfolio. Previously, job applications were limited to traditional PDF resumes, making it hard to build a personal brand, while employers had to scour multiple sources for candidate information.

“Since the day I built a personal page with an id.vn domain, I have had a professional online portfolio, easily shared with recruiters via a link. It helps me stand out among other candidates, clearly showcases my personal brand, and boosts my access to job opportunities,” Truc said.

Hoang Van Tho, director of PVComBank’s Dong Tam branch in Hanoi, has noticed this trend among candidates. Young people building personal websites with comprehensive details are a wise approach to job applications. An id.vn domain website highlights digital skills and boosts credibility. Employers can save time, and there is no need to search for candidate information across scattered platforms.

According to Vieclam24h, technology is transforming traditional recruitment, with both candidates and employers intensifying the use of high tech to find suitable jobs and talents.

44,800 id.vn personal branding domains 

As a new domain space dedicated to individuals, id.vn is designed specifically for individuals, helping them showcase their personal identity online. As of April 15, 2025, there were 44,809 id.vn domains, a 132 percent increase compared to April last year.

Thai Huu Ly, head of the service development division at the Vietnam Internet Network Information Center (VNNIC, Ministry of Science and Technology), said since early 2024, over 40 universities and colleges nationwide have joined VNNIC in the “Digital Face Presence with id.vn National Domain Digital Services” program, spreading awareness of personal branding and online presence among youth.

The program is part of the Ministry of Science and Technology’s strategy to popularize ‘.vn’ domains, aiming for a trusted, safe digital environment to foster digital economy, society, and citizenship. 

A policy offering free id.vn domains, website, and email services for two years to youth aged 18–23 is helps them develop their own digital space.

“This isn’t just technical support; it’s a practical step to promote digital skills, enhance competitiveness, and ignite entrepreneurial and creative spirit. We believe each personal website is a ‘digital business card,’ and each id.vn email is a testament to Vietnamese youth’s digital boldness on their integration journey,” Ly said.

The id.vn domain offers numerous benefits for students and young people, including providing tools for practice, learning, and experience to enhance digital skills and capabilities; building personal brands, increasing job opportunities, and fostering community connections; raising awareness of online safety and self-protection in the digital environment.

Trong Dat