In a recent blog post, YouTube explained that this bold move reflects the rapid transformation in how videos go viral on social media today, as well as the significant decline in traffic to the traditional “Trending” tab.

Since YouTube Trending launched in 2015, video discovery has evolved into a more fragmented experience, with users diving into niche communities rather than focusing on a few viral clips. Personalized interest now plays a much larger role in how people consume content.

Traffic to the "Trending" page has plummeted over the past five years, largely due to the explosive rise of short-form video platforms like TikTok and even YouTube’s own Shorts feature, which have reshaped user behavior and content discovery patterns.

In the coming weeks, the “Trending” tab and “Trending Now” list will be officially removed. YouTube will instead double down on expanding YouTube Charts, offering detailed rankings across a range of categories.

Currently, YouTube Charts features rankings for music videos, podcasts, and movie trailers. YouTube plans to add more categories over time to reflect the growing diversity of content on the platform. Trending gaming videos will still be accessible through a dedicated “Gaming Explore” section.

YouTube encourages users to rely on personalized recommendations on the homepage and the YouTube Charts to discover new videos that match their preferences.

For content creators who previously used the "Trending" tab for video inspiration, YouTube recommends the “Inspiration Tab” in YouTube Studio. This AI-powered tool suggests trending content ideas to help creators stay ahead of viewer interests.

The platform is also developing new ways to boost discoverability for emerging creators. One example is the “Hype” promotion system, launched last year, which allows viewers to help propel videos to platform-wide rankings - giving new talents a better shot at recognition.

YouTube hopes this decision will enhance the content discovery experience, making it more effective and personalized while keeping pace with today’s rapidly shifting video consumption habits.

Du Lam (The Verge)