New regulations on taxes and fees for e-commerce platforms have officially taken effect from July, requiring sellers to quickly adapt by implementing three key measures to safeguard profits and maintain competitiveness.

Unlike familiar fees such as discounts, shipping or advertising fees, the "platform infrastructure fee" is a new charge applied by Shopee across the system.

Shopee holds the largest market share, commanding 65% of GMV (around 10.4 billion USD), followed by TikTok Shop at 28% (4.5 billion USD), Lazada at 6% (1 billion USD) and Tiki at 1% (nearly 200 million USD).

In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.

E-commerce platforms in Vietnam must now verify sellers, require full product information, monitor listings using technology, remove violating products, and bear joint responsibility if violations persist.

The plan positions e-commerce as a pioneering sector of the digital economy, playing a key role in transforming the country’s growth model, boosting competitiveness, and promoting sustainable development.

A Visa survey reveals near-universal online shopping in Vietnam, fueled by new digital payment tech.

A total of 158 foreign service providers have registered, declared, and paid taxes through the Department of Taxation’s electronic portal, contributing 5.7 trillion VND, up 41% year-on-year.

The Vietnam E-Commerce Association (VECOM) has unveiled the Vietnam E-Commerce Business Index 2025 (EBI 2025) report, with Hanoi securing the top spot.

In the first quarter of 2025, over 38,000 online shops on Vietnam’s major e-commerce platforms reported zero orders, signaling a growing divide between large-scale sellers and small vendors.

Vietnam and Indonesia top Southeast Asia in AI usage for e-commerce, with Vietnam excelling in applying AI to marketing, customer service, and business operations.

Video shopping is emerging as a new trend, compelling sellers to adopt multi-channel strategies while enhancing key services such as express delivery, after-sales support and exclusive promotions.

Major e-commerce platforms are increasing commission rates, forcing sellers to raise prices and reconsider their business strategies.

The lack of regulations and businesses’ reluctance to engage in environmental protection efforts have made it difficult for Vietnam’s e-commerce sector to transition to a greener model.

The regulation on tax management for business activities conducted via e-commerce and digital platforms is set to take effect on April 1.

The e-portal for households and individuals running ecommerce business, officially launched on December 19, 2024, provides a convenient channel for them to register, declare, and pay taxes.

Vietnam’s e-commerce market is projected to reach $15.3 billion in 2025, with AI and automation playing a key role in enhancing customer experience.

A report by market research firm Statista highlights that Vietnam’s e-commerce market is currently dominated by major platforms such as Shopee, TikTok Shop, Lazada, and Tiki.

The Ministry of Industry and Trade (MoIT) has proposed a new green e-commerce law amid concerns over 800,000 tonnes of plastic waste in 2030.