Livestreams must be stored for three years; sellers and KOLs bear legal responsibilities.

Popular TikTokers face legal action for tax fraud and selling fake goods.

Influencer Vu Hong Phuc is under investigation for serious tax fraud related to her e-commerce operations.

More than 800,000 products were sold through the “Hai Sen Family” social media platforms, including over 100,000 boxes of the “Hai Be appetite syrup” – now declared counterfeit.

Vietnamese creators face scrutiny for emulating China’s rural content queen without her essence.

Vietnam’s Ministry of Health is currently investigating the advertising content and safety of weight loss supplements endorsed and distributed by DJ Ngan 98 (Vo Thi Ngoc Ngan), following public concerns and regulatory scrutiny.

Miss Grand 2021 Thuy Tien is now facing criminal charges linked to fraudulent health product sales.

In cases of false advertising, violators may face administrative fines or even criminal charges, said Major General Hoang Anh Tuyen.

A single 2-hour TikTok livestream by KOLs can bring hundreds of millions of dong in income, which is believed to be the major reason behind the false advertising.

Banning KOLs (key opinion leader) and artists from appearing before the public and on online platforms if they engage in false advertising has been proposed as a solution to curb the practice.

Cultural authorities say lack of legal understanding among influencers has led to painful consequences, urging better education and future regulation.

The Drug Administration of Vietnam has forwarded a complaint involving social media influencer Chu Thanh Huyen to the Hanoi Market Surveillance Department for legal review and action.

Vietnam’s government moves to curb deceptive advertising in influencer culture.

Several influencers with large followings detained for spreading falsehoods or illegal activity.

A fake milk ring shocks consumers as stars like Quang Minh and Van Hugo face backlash for misleading ads.

Dak Lak authorities penalize ASIA LIFE for food safety violations tied to Kera gummies.

Duong Duong Duong, whose real name is Mai Van Duong (39), is a well-known Vietnamese TikToker specializing in feng shui content.

The veteran host denounces fraudulent use of his image in online posts promoting an unverified eye medicine.

Miss Grand International 2021 has been quietly erased from Dior’s March campaign as public backlash over a product endorsement scandal grows.