Digital marketing and communication made positive contributions to the recovery of Vietnam’s tourism in 2022.

Vietnam is becoming a popular tourist destination for US holidaymakers, with more than 215,000 Americans visiting the country last year, ranking second behind the Republic of Korea in terms of arrival number.

At least two localities have stated they are ready to receive Chinese travelers after nearly three years of interruption because of Covid-19.

Vietnam needs to make efforts to change the perception of the country as a low-cost destination and lure more upscale Chinese tourists.

International tourism in Vietnam has not picked up as expected after the country reopened again to welcome visitors after the Covid-19 pandemic.

Chinese travelers’ behaviors have become different after Covid-19. Vietnam needs to eliminate low-cost and zero-dong tours as Chinese now spend more money and demand high-quality services like European and American travelers.

The recent New Year holiday witnessed localities across the country welcome large numbers of foreign visitors, heralding in a busy year ahead for the tourism industry after enduring a gloomy 2022.

A specific policy to receive Chinese travelers across border gates should be created, but in the immediate time, there should be groups and clubs using similar methods to receive travelers.

Khanh Hoa Province is anticipated to receive roughly 1,000 Chinese visitors during the Lunar New Year festival from January 18 to 26.

A conference discussing measures to attract Chinese tourists to Vietnam was held on January 9 by the Vietnam National Administration of Tourism (VNAT) in Mong Cai city, the northeastern border province of Quang Ninh.

To quickly recover the international tourist market, the tourism and aviation sectors must offer new products, particularly reasonably priced travel combos.

The Government Office has recently released Prime Minister Pham Minh Chinh’s conclusions at a conference promoting foreign tourist arrivals in Vietnam.

Mekong Delta provinces plan to focus on community-based tourism projects in 2023 to boost tourism development and lure more visitors.

New tourism trends not only pose challenges but also offer opportunities for Vietnam, which has great indigenous cultural value and experiences.

Localities and travel firms have quickly embarked on plans to welcome back Chinese tourists to Vietnam.

Vietnam's Thai Hai eco-ethnic stilt-house village is one of the 32 best tourist villages in 2022 selected by the World Tourism Organization (UNWTO).

The number of foreign travelers to Vietnam was still modest, just 3.5 million, in 2022.

Vietnam needs comprehensive measures, including improving service quality and removing all restrictions related to visa policies, to attract more foreign tourists, experts said.

Vietnam has set a target of receiving eight million foreign visitors in 2023, and this target will only be achieved by refining visa policies, improving the quality of tourism products, and increasing the readiness to welcome visitors.

Vietnam’s tourism sector targets to serve about 8 million foreign visitors from the total of 110 million next year, according to the General Administration of Vietnam Tourism.