Organisers of the first Vietnam Amazing Cup 2023 put coffee up for auction for the first time in Vietnam at a ceremony in the Central Highlands city of Buon Ma Thuot on April 29.

Vietnam is the world's second largest coffee exporter, but its impact on the world coffee market is not commensurate with its position, experts say.

Supporting start-ups in building coffee shops in the Republic of Korea (RoK) is among the recommendations by the Vietnam Trade Office in the RoK to help spread the Vietnamese coffee culture in this country.

Although ranking second in the world, Vietnam's coffee exports are plummeting.